The fact is that customers today expect to see reviews of the things they search for on Google. With that knowledge, you should put your gloves on and start working on managing your business listings right away. A positive review works as a good convincer to your potential future customers, and having answered a negative review that explains a mishap or a issue that a customer has experienced, you reassure the potential customer that the issue is being addressed, bestowing trust from the beginning of the customer journey.įact: 60% of consumers will disregard a business if they can’t find it online. ![]() Having more reviews in your profile also signals credibility and trust, two things which are important when Google is evaluating your business profile relevance in local searches.īy reading reviews, a customer gets a better understanding of what the business is doing right, and perhaps what has gone wrong in the past. When answering reviews, you keep the lines open between the business and the customer, signaling to Google that your profile is active, and resulting in a better ranking for your business profile in Google. ![]() At the same time, it is a powerful tool to convince a customer to purchase your product or service. Reviews directly impact the local SEO ranking and are an important part of a local search marketing strategy. Google is currently the fastest-growing review platform, and therefore reviews on Google have become more critical than ever. Online reviews have a direct correlation with your business’s online reputationĬustomers will look for you online before making a purchase decision in the physical world. If your business profile is not in good shape and your reviews are not answered, you could lose potential customers. 75% of consumers do not scroll past the first page of the search results, giving your business profile a great time to shine, but also challenging you to keep your information up to date. Consequently, managing, collecting, and reading reviews should be integral to your customer journey. Understanding the power of customer reviews is essential for all marketers and business owners alike.
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